Unit 25:Research for Product Development

 3 Primary Research methods to help find out about locations and studio setup: Interview a presenter such as  Georgie Wright.  Advantage- Would know Quite a lot about MTV, the studio and locations due to first hand experience. Disadvantage- Hard to access due to them being busy. Market Research. Advantage- Can find accurate information from professional TV companies. Disadvantage- Can be time consuming. Focus Groups. Advantages- Can talk face to face and get information about music TV channel locations. Disadvantage- Can be time consuming and might be difficult to find a time when everyone is free. 3 Secondary Research methods to help find out about locations and studio setup: https://www.sky.com/watch/title/programme/a04f68cd-10de-49bb-8c62-b1f99129381e/i-want-my-mtv-a04f68cd-10de-49bb-8c62-b1f99129381e  -  Documentary. Advantage- Likely to give accurate information about the studio setup and location. Disadvantage- It would take a long time to w...

3 Secondary sources that we could use to find suitable sponsors: https://www.campaignlive.co.uk/article/amazon-music-sponsor-mtv-europe-music-awards/1663049  - magazine article. Advantage- easy to access and isn't too time consuming to read. Disadvantage- may be untrue and unreliable. https://www.sky.com/watch/title/programme/a04f68cd-10de-49bb-8c62-b1f99129381e/i-want-my-mtv-a04f68cd-10de-49bb-8c62-b1f99129381e  - Documentary. Advantage- likely to give accurate information. Disadvantage- It would take a long time to watch  https://www.amazon.co.uk/Want-My-MTV-Uncensored-Revolution/dp/0452298563  - Book. Advantage- It is written by an expert. Disadvantage-Can be expensive to buy and get a hold of. 3 Primary methods that we could use to find suitable sponsors: Interview an MTV presenter such as Emma Willis.  Advantage- Would know Quite a lot about MTV due to first hand experience. Disadvantage- Hard to access due to them being busy. social media poll/ s...

 3 music TV channels and their viewing figures MTV Hits-  Kerrang-  4Music-  Where Audiences access these music channels TV set PC / Laptop Tablet Smartphone- apps such as MTV Play and Kerrang! radio http://www.mtv.co.uk/ https://www.kerrang.com/ https://www.4music.com/

I am analysing a news extract about Ariana Grandes new music video for her for her song 34+35. It is by the YouTube news account ‘Entertainment Tonight’. It was posted on 17th November 2020. It is presented by Hallie Stephens. The costumes involved in the show are mainly that of the music video which are predominantly lab coats, a robot costume and pink and purple dresses. They also include some of Ariana’s red carpet looks. Similarly with the location it is also mainly that of the music video which appears to be som kind of science lab. They also feature the red carpet which is where the red carpet looks are shown. However there is also the location of the studio in which the presenter is. These create meaning by not only showing what they are talking about but also using the red carpet to give extra context about who Ariana is. The camera work is rather simple in the studio setting as it is stationary however I the music video clips there are some closeup shots, long shots, top shots...

1:  Interview an MTV presenter. (Emma Willis) Advantage- Would know Quite a lot about MTV due to first hand experience. Disadvantage- Hard to access due to them being busy. 2: Social Media Polls Advantage- quick and easy to get results get information from viewers. cheap. Disadvantage- might be targeting the wrong people. 3: Textual analysis Advantage- you are able to analyse it yourself in a way that you are able to understand.  Disadvantage- Time consuming

  1:  https://www.bbc.co.uk/iplayer/episode/b01nwfxs/pop-charts-britannia-60-years-of-the-top-10 - Documentary      16 Nov 2012   Advantages- It is more likely to be reliable. Disadvantage- Takes a long time to watch the whole thing. 2: https://www.etonline.com/2020-mtv-emas-the-complete-winners-list-156019 - News Article      November 8, 2020 Advantages- It will give information about what is going on in the show. Disadvantage- It might be bias and wouldn't give a range of content. 3:  https://www.amazon.co.uk/Rock-Pop-British-Jeff-Evans/dp/1783057955  - Book       16 Feb 2017 Advantage- it is written by a professional so they know what they are talking about. Disadvantage- It is expensive.

  Target Audience: Age 14-30 C1-C2 Men + Women UK + US All Sexualities Location- one of the locations was an award ceremony which would be good for C1-C2 because they have time to watch it. Colours- Pink and other bright colours  would attract a female audience. Cast- the cast would attract fans for example Jesy Nelson would attract Little mix fans. Ideal self, Ideal partner Iconography- polaroid images would appeal to a younger audience as they are considered aesthetic and the younger generation like aesthetics. Costume / Makeup- tight revealing outfits on women would appeal to a male and bisexual/lesbian audience. Props- twitter clips and montages of celebrities and mobile phones would attract a younger audience as they are interested in those kinds of things.