Unit 25:Research for Product Development

IPSO- independent press standards organisation- codes of practice- accuracy, privacy, harassment, intrusion into grief or shock ASA- Advertising standards authority OFCOM- office of communication BBFC- British board of film classification

  https://www.ocr.org.uk/Images/574427-question-paper-research-for-product-development-pre-release.pdf  

Validity- relevant to our project / brief Reliability- can we trust the source? Is it bias?- one sided? Accuracy- its it true. Use multiple sources. Cross reference 

 Stock library is where we get information (media) PA Media (press association)- Leading provider of multimedia content and services Reuters- Sell straight to the press. Getty- supplies stock images to the press BBC motion gallery- 

Secondary Research Methods- Advantages Textbooks / books- Can be more accurate than the internet Newspaper and Magazine articles- Can be easy to find (online). Cheaper than a book (print). Biographies- Learn from others experiences. TV + Radio documentaries- Can be about a specific topic Transcripts- Can be quick to use Government data banks / BFI- Should be accurate information Information on general or specialist webpages- can be easy to  access https://www.thesun.co.uk/tv/12834457/netflix-stranger-things-series-four-resumed-filming-covid-break/   BARB- most popular programme on BBC2 28th-4th- Michael Palin: Travels of a lifetime RAJAR- Most listened to commercial station- Wish FM PAMCo- Most read newspaper- The Ozone Project  Homework The most popular TV programmes for the week commencing 28th Sept - 4th Oct 2020. Overall- The Great British Bake off. BBC1- BBC news at Six ITV- Coronation Street

Primary research is   gathering first hand information and data. (You doing it yourself).  Quantitative primary methods Questionnaire - Shorter, email, less personal, quick data collection method, more to the point, likert scale. Survey - demographic info, can be face to face/ email, long, large media research organisations (can have qualitative responses). Social   media polls - often short, instant feedback Market research- companies doing mass data collection. BARB(viewing), RAJAR(listening), PAMCo(publishing and audience). Observation (counting) Qualitative primary methods Textual analysis - personal Product   testing- screen testing - personal, group, rushes sample material Focus groups - face to face Observation (work experience) - making notes Interviews - face to face/ VOIP(voice over Internet protocol)(skype, teams etc) Referring to our brief we would be able to: Quantitative- questionnaire(email), social media poll. Qualitative- textual analysis, interview ...

Job roles and what they entail: Research assistant- sourcing contacts and contributors for programmes. supply their own ideas and work on location.  Scriptwriter- creating characters, dialogue and writing an engaging plot. Commissioning editor- organise the editing of a production. Storyboard assistant- support the artist, add additional characters fill in background details. Director- visualise the screenplay while guiding the technical crew and actors Producer- oversees film production. plan and coordinates various aspects of film production Production assistant- helps to prepare the set printing and distributing daily paperwork.  Location scout- finding an environment best suited to a particular scene, ensuring thy can film their and are following guidelines. Production team- technical staff who help produce the TV program etc Multi-disciplinary converging roles- the people using new technology to fulfill multiple job roles such as filming and editing  5 places we...