KTA 4: primary research methods

Primary research is gathering first hand information and data. (You doing it yourself). 

Quantitative primary methods

• Questionnaire - Shorter, email, less personal, quick data collection method, more to the point, likert scale.
• Survey - demographic info, can be face to face/ email, long, large media research organisations (can have qualitative responses).
• Social media polls - often short, instant feedback
• Market research- companies doing mass data collection. BARB(viewing), RAJAR(listening), PAMCo(publishing and audience).
• Observation (counting)

Qualitative primary methods

• Textual analysis - personal
• Product testing- screen testing - personal, group, rushes sample material
• Focus groups - face to face
• Observation (work experience) - making notes
• Interviews - face to face/ VOIP(voice over Internet protocol)(skype, teams etc)

Referring to our brief we would be able to:

• Quantitative- questionnaire(email), social media poll.
• Qualitative- textual analysis, interview with Rob Speranza, focus group.