Unit 25:Research for Product Development

Conventions are the features/elements/production techniques that make up a media product. they are familiar and expected. the two types of research are primary (first hand/done your self) and secondary (second hand/data made by someone else) PSB stands for public service broadcasting and is not for profit, content has to cater for a variety of audiences. they have to inform, educate and entertain the viewers. they are payed for by the public through TV licence fees A commercial company intend to make profit (money). They do this through advertising and sponsorship. this means that it is not payed for bu the public.

 MTV

5 Legal issues: PRS Licence Copyright and ownership Health and safety Contracts of works Media regulation 5 Ethical issues: The depiction of violence and sex “Fluff” or “celebrity news” Product placement Stereotypes and media representation Taste and taboos

Legal   PRS Licence- making sure this is in place so that musicians/record labels get paid royalties for songs that are broadcast. PRS Stands for Performing Rights Society. They work with the UK Government, parliament, The European commissions and European Parliament among with others to influence public policy and legislation. They pay royalties to their members when their work is performed, broadcast ,streamed, downloaded, reproduced, played in public Or used in film and TV. It ensures that the artists are getting paid. It is also important to the industry because it ensures that artists original content is protected and no outside parties profit from the work of others.  Copyright and ownership- if content is presented as original (this could also be use of imagery and graphics in backgrounds during presenter exposition). Copyright protects written, theatrical, musical and artistic work. Copyright will automatically cover any work you have created that is in a fixed form. I...

 3 locations  News Studio  Concert In a Home (Living room) 3 sources Of secondary information that you could use to find this information and the advantages https://www.sky.com/watch/title/programme/a04f68cd-10de-49bb-8c62-b1f99129381e/i-want-my-mtv-a04f68cd-10de-49bb-8c62-b1f99129381e  -  Documentary.  Advantage- Likely to give accurate information about the studio setup and location. https://www.amazon.co.uk/Want-My-MTV-Uncensored-Revolution/dp/0452298563  - Book. Advantage- It is written by an expert so they know what they are talking about so it is a reliable source to find out about studio setup and location.  https://en.wikipedia.org/wiki/MTV  - General Webpage.  Advantage- easy to find information about the studio setup and location. Its free to access.

 3 Primary Research methods to help find out about locations and studio setup: Interview a presenter such as  Georgie Wright.  Advantage- Would know Quite a lot about MTV, the studio and locations due to first hand experience. Disadvantage- Hard to access due to them being busy. Market Research. Advantage- Can find accurate information from professional TV companies. Disadvantage- Can be time consuming. Focus Groups. Advantages- Can talk face to face and get information about music TV channel locations. Disadvantage- Can be time consuming and might be difficult to find a time when everyone is free. 3 Secondary Research methods to help find out about locations and studio setup: https://www.sky.com/watch/title/programme/a04f68cd-10de-49bb-8c62-b1f99129381e/i-want-my-mtv-a04f68cd-10de-49bb-8c62-b1f99129381e  -  Documentary. Advantage- Likely to give accurate information about the studio setup and location. Disadvantage- It would take a long time to w...