NMN TV LIVE BRIEF KTA 4: Sponsorship and Advertising
3 Secondary sources that we could use to find suitable sponsors:
- https://www.campaignlive.co.uk/article/amazon-music-sponsor-mtv-europe-music-awards/1663049 - magazine article. Advantage- easy to access and isn't too time consuming to read. Disadvantage- may be untrue and unreliable.
- https://www.sky.com/watch/title/programme/a04f68cd-10de-49bb-8c62-b1f99129381e/i-want-my-mtv-a04f68cd-10de-49bb-8c62-b1f99129381e - Documentary. Advantage- likely to give accurate information. Disadvantage- It would take a long time to watch
- https://www.amazon.co.uk/Want-My-MTV-Uncensored-Revolution/dp/0452298563 - Book. Advantage- It is written by an expert. Disadvantage-Can be expensive to buy and get a hold of.
3 Primary methods that we could use to find suitable sponsors:
- Interview an MTV presenter such as Emma Willis. Advantage- Would know Quite a lot about MTV due to first hand experience. Disadvantage- Hard to access due to them being busy.
- social media poll/ survey. Advantage- results would be received quickly. Disadvantage- only accessed by people who actively follow the account.
- A content analysis of the channel to see who sponsors during the adverts. Advantage- Would be able to see first hand who the sponsors are. Disadvantage- Would be time consuming.
3 Suitable sponsors I would suggest for NMN TV are:
- Monster Energy- Drink company
- Sheffield Fly DSA Arena- Music Venue
- New Look- Clothing company
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